Golfer Demographic Statistics

Who is playing golf?

  • A golfer is defined as anyone having played an 18-hole round in the last 12-months
  • Golfing population in the U.S. = 29,000,000
  • Golfers comprise approximately 9.6% of the general population
  • 77.5% are male - 22.5% are female
  • The average age is 46
  • 68% of golfers are married
  • 67% attended and/or graduated college
  • 50% are employed in a white collar occupation
  • 90%+ Use the internet on a regular basis

Golfer Economic Profile:

  • Average household income = $95,000
  • 83% own securities
  • 86% have life insurance
  • 98% own a credit or debit card
  • 68% own a home
  • 18% own 2 or more homes
  • 75% own a computer

Golfer Purchase Plans:
(plan to purchase product within next 12 months)

  • 53% Golf equipment
  • 47% Automobile purchase/lease
  • 40% Financial planning
  • 59% Banking
  • 46% Computer Hardware
  • 46% Continuing education/training
  • 84% travel/vacation
  • 33% Furniture/home furnishings
  • 33% New/additional telephone
  • 37% Legal/consulting services
  • 45% Health/auto/life insurance
  • 48% Office equipment

Internet Activities:

  • 90%+ Use the internet regularly
  • 67% purchase products or services on-line
  • 58% research travel information and services
  • 57% book travel services
  • 56% conduct banking activities
  • 41% research financial services / information
  • 36% watch movies / videos
  • 20% research real estate information

Travel:

  • 80% took a domestic flight or business trip in the past year
  • 84% plan to travel on vacation at least once in the next year
  • Of those travelers, 80% plan to play golf while on vacation
  • 40% plan their vacations around golf courses or resorts
  • 63% rented a car w/in the past year
  • 44% stayed 7+ nights in a hotel for a golf specific vacation w/in the past year

Vehicle Spending:

  • 56% spent $30,000+ on their last vehicle purchase
  • 28% spent $40,000+ on their last vehicle purchase
  • 32% own / lease 3 or more vehicles
  • 47% will purchase a new vehicle
  • Golfers are 75% more likely to own a boat or recreational vehicle

Dining Out:

  • 73% dine out once a week or more
  • 32% spend $3,000 or more annually dining out

Demographic data is compiled from a variety of national research groups, the National Golf Foundation and U.S. Census Department.


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