When it comes to your franchise, does print advertising make sense? Print advertising makes plenty of sense for lots of franchises and small businesses.

Of course, franchises come in a variety of colors, so the question that needs to be asked is: should print ads be a part of your advertising mix? Like so many things in marketing, the answer depends on a variety of factors.

Factors like:

Expectations. Be clear about your expectations before going into your print campaign and know what you want to achieve with print.

Measure. Do you have metrics you can review? What are you going to measure? Leads, phone calls, walk-ins, prospects, sales, deals, or profits?

Audience. Match your customer profile with the right media. Review the media kit; it contains a wealth of information, including demographics like gender, household income, education, age, kids, etc. It will provide a snapshot of who reads the publication. If you’re selling spa services, you might not want to run print ads in a hunting magazine.

Shelf-Life. Advertising in anything print will have a certain ‘shelf live’. The daily newspaper or monthly magazine has a built-in shelf life. But, you really don’t know how long people might keep it on hand and how often they will come back to it.

Branding. Print advertising can be an effective way to brand your core message. People need to see your message at least 7 times before it begins to register in their head’s.

When making a decision about an advertising program; be it print, online, radio, or social media, be sure to determine whether it will be effective for your business.

About MyLoopCard

MyLoopCard is a golf marketing franchise company. Founded in 2007 and started franchising in 2009, MyLoopCard offers a unique way for local businesses to advertise their business with a customized 16-page golf scorecard. MyLoopCard seeks franchise owners that want to be active in their local community, and desire a flexible and family-friendly lifestyle.

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