Franchise Social Media Is Not Just Social

Social media has changed the rules in franchising and franchise brands around the world are developing powerful long-lasting relationships with their customers.

Every day, there are 3.2 billion ‘Likes’ and comments on Facebook, and 175 million ‘Tweets’ on Twitter.

Social media has created a medium for franchise companies to connect with its customers. Successful franchise brands have learned how to add value to their consumer’s experience by creating meaningful, content-driven interactions.

The more traditional advertising platforms allow little room for a deep relationship to be built. A direct-mail piece relies on one impression, a billboard hoping for a glance from a driver on the road, or the cable TV commercial trying to connect with a bored 150-channel surfer.

Social media works because it’s where the people are; on their computers, pads, cell phones, and i-everything.

There are 901 million monthly active users on Facebook. Twitter is exceeding 465 million accounts. People utilizing social media spend more time interacting with individual franchise brands.

Used wisely, social media can help franchise companies improve customer relations, connect with consumers on a local level, improve franchise relations, build brand awareness, and in some cases, support franchise development.

About MyLoopCard

MyLoopCard is a golf marketing franchise company. Founded in 2007 and started franchising in 2009, MyLoopCard offers a unique way for local businesses to advertise their business with a customized 16-page golf scorecard. MyLoopCard seeks franchise owners that want to be active in their local community, and desire a flexible and family-friendly lifestyle.

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